Introducing Swiss TAG Heuer Watches

TAG Heuer, which has had a strong influence around motorsports, is one of the world's most famous and respected Swiss quality watch manufacturers. It has influenced the world history of the watch industry with its innovations and succeeded in creating several iconic watch models. In this article, we tell you what the valuation of TAG Heuer watches is based on and present its most famous collections, Carrera , Monaco , Formula 1 and Aquaracer .

TAG Heuer, the pioneer of timekeeping

TAG Heuer's history stretches back to the 1860s, when a 20-year-old Edouard Heuer founded his watch factory in Saint-Imier, Switzerland. The brand carried the name Heuer until 1985, when the Saudi Arabian TAG (Techniques d'avant-garde) bought the Heuer-Leonidas company, when the name also changed to the current one. In 1999, TAG Heuer was taken over by the French company LVMH Moët Hennessy Louis Vuitton SA.

TAG Heuer watches are associated with images such as 'Swiss watch world avant-garde' and 'haute horlogerie', which describes the brand's reputation, especially among watch enthusiasts. Experimenting and breaking boundaries, TAG Heuer has created several significant watchmaking inventions of its time throughout its history. These include, for example, the Mikrograph, which measures time with an accuracy of one-hundredth of a second, with which Heuer watches were used as the official timekeeping mechanism of the 1920 Antwerp Olympics, and the Caliber 11 mechanism, released in 1969, with which the market's first and coveted automatic chronograph was born. Later innovations from the watch manufacturer include the award-winning Mikrogirder, which once again reached a new level in timekeeping accuracy.

As a pioneer of timekeeping, TAG Heuer's history is multi-phased and it has gained a reputation especially in motor sports. Many of its watch designs have achieved iconic status among motorsports fans and watch enthusiasts. The most famous of these is the legendary Monaco model.

Today, TAG Heuer appeals to sports watch lovers outside of motorsports, and it has invested in other sports as well, such as tennis and soccer. According to its own words, the company's motto "Don't crack under pressure" is not a statement, but rather a state of mind, which also resonates strongly with high-performing individuals and the communities they represent.

TAG Heuer Carrera was born as a tribute to motor sports

The TAG Heuer Carrera has been the apple of the brand's eye since 1963. Back then, the watch was designed as a tribute to the famous and dangerous Carrera Panamericana car race, and it was also the first chronograph watch made to meet the needs of professional drivers. Despite the fact that the first Carrera was a chronograph, in the 21st century the name has come to refer to three-hand watches. Their special feature is a clear, easy-to-read dial, the idea of ​​which is to maintain legibility even at full speed. In the Carrera collection, you can still find both these clean-lined three-hand sports watches and chronograph watches with timekeeping features that more clearly refer to motor sports.

In the versatile selection of the Carrera collection, you can find automatic watches for men and women with very different prices, materials and features. The three-hand watches of the collection are available in four different versions and these versions with several different colored dials. In addition to the 39 mm Date model and the 41 mm Day-Date model, a significantly narrower 29 mm Carrera Date is available. This model, which is more clearly aimed at women, is available with mother-of-pearl and sunbrushed dials and decorated with diamonds. Those who travel a lot, on the other hand, have been taken into account with the 41 mm wide Carrera Twin-Time Date model, which includes a second hour hand and thus shows two time zones at a glance.

In addition to the three-hand watches that speak with their clarity, the collection also includes chronograph watches inspired by motorsport, as well as spectacular limited edition models. Among the chronographs in the TAG Heuer Carrera collection, there are also models equipped with the HEUER 02 automatic movement, which have a whopping 80 hours of power reserve.

Check out TAG Heuer Carrera watches here

TAG Heuer Monaco – one of the most famous and sought-after watch models

When talking about Tag Heuer watches, you can't help but talk about the iconic Monaco model. The story of the company immersed in the world of motor sports with its Carrera collection continues with the watches of the Monaco collection, which were a significant innovation of their time thanks to the Caliber 11 automatic chronograph mechanism installed in them.

TAG Heuer Monaco is undoubtedly one of the most famous and recognizable watch models in the world. Its recognition is largely due to early influencer marketing, when the American actor Steve McQueen, known as a style icon, wore the Monaco 1133B model in the cult film Le Mans. What makes a Monaco watch recognizable is its boundary-breaking design. At the time, the Monaco was the only square wristwatch of its time.

Countless versions of TAG Heuer Monaco watches have been made over the decades, and the legendary 1133B model has also received numerous reinterpretations. Monaco is a design classic loved by collectors and a must-have watch for motorsport fans because of the lifestyle it represents.

You can find the popular TAG Heuer Monaco watches in Laatukoru's selection

Shockproof and fast TAG Heuer Formula 1

The strong motorsport theme also continues in the watches of the TAG Heuer Formula 1 collection. The Formula 1 theme brings color to the TAG Heuer family, especially in the collection's reinterpreted retro models. The watches with bold color choices are a tribute to the Formula 1 models of the 80s and 90s.

The Formula 1 collection reflects the TAG Heuer brand's dedication to motor sports and Formula 1. It has gone through 60 endurance tests and professional drivers have also been taken into account with an extension on the wristband, which allows the watch to be worn over the racing suit. Watches designed to withstand impact and speed are just as good for professional drivers as for men and women who enjoy a fast-paced life.

There are a few automatic watches in the Formula 1 collection, but its focus is on precise quartz movements. Formula 1 watches also have a water resistance class of 200 meters, which is typical for diving watches, which adds to the durability of the watch.

Check out Formula 1 watches here

The TAG Heuer Aquaracer is a light and durable diver's watch

The other watch collections in this article are inspired by motorsports, but the TAG Heuer Aquaracer takes you straight into the world of diver's watches. The Aquaracer collection was renewed in 2021 with its Professional 200 and Professional 300 models, which are thinner and lighter versions of the familiar model. Where the Professional 200 is described as a tool for demanding off-road sports, the Professional 300 promises durability to the depths.

The Aquaracer Professional collections are united by their 12-cornered rim with a wheel-like edge. The design of the rim rotating in one direction provides grip for handling it while wearing gloves. Other important features include a screw-locking pull knob, strong sapphire glass, clear two-color luminescence and a double safety of the watch strap lock. The 200 and 300 markings attached to the names refer to the watches' waterproof properties.

The Aquaracer models, designed for extreme sports performance, also appeal to those looking for a distinctive and durable wristwatch for office use, thanks to their new, better-fitting design and durability features typical of diver's watches.

Discover the TAG Heuer Aquaracer range

A wide selection of TAG Heuer watches from Laatukoru

Laatukoru is an authorized TAG Heuer dealer. All TAG Heuer watches are delivered in original cases with the manufacturer's international warranty. Warranty cards are scanned and activated before the watch is delivered. We always offer fast and free shipping on all TAG Heuer wristwatches, as well as free 30-day exchanges and returns.

See the entire selection in our online store or visit our store at Helsinki Pohjoisesplanadi 35.