Kalevala brändiuudistus

The Kalevala Brand was Renewed

Kalevala Koru is now Kalevala

Kalevala (formerly Kalevala Koru) has renewed the entire look of the brand and from September 2020 onwards , Kalevala Koru will be called Kalevala .

Kalevala's collection is divided into three different series:

  1. Kalevala Originals
  2. Kalevala Modern
  3. Art by Kalevala

 

Kalevala Originals

The Kalevala Originals collection contains the most traditional sets of Kalevala Jewelry. The Kalevala Originals collection includes e.g. The Kuutar series, the Elämän roihu series and the Heart of the House series.

Kalevala Modern

The Kalevala Modern collection offers eloquent and expressive jewelry with emotion and a message. In the Kalevala Modern collection you can find e.g. the popular Valoisa and Kaikuja series.

Art by Kalevala

The Art by Kalevala collection maintains the tradition of Lapponian jewelry and includes many of the most famous models from Lapponian jewelry, such as the Planetary valleys käädy and the Winter Pearl series.

Kalevala brand story

Every Finn is sure to know Kalevala Jewelry and its beautiful and high-quality jewelry inspired by Finnish nature. Kalevala jewelry has been the most popular gifts in our country for decades.

There is a story behind every Kalevala piece of jewelry. But what is the Kalevala brand's own story? And what makes Kalevala jewelry one of the most popular and respected jewelry brands in Finland even today?

The Kalevala was born from the courage, wild visions and desire of Finnish women to make an impact.

In 1935, the writer Elsa Heporauta got the idea to erect a statue for Finnish women, inspired by the 100th anniversary of our national epic Kalevala. In order to implement the idea, she established a memorial committee, to which she invited progressive influential women of the time.

The committee decided to finance the statue by ordering jewelry for sale, which was designed based on antique jewelry from the collections of the National Museum. When the first collection was introduced in 1937, it immediately gained enormous popularity.

This is how jewelry manufacturing, which started as a fundraising project, grew into one of Finland's most popular and respected jewelry brands, which still continues to pay tribute to Finnish women.

Domestic handicrafts - now and always

Kalevala jewelry is always handcrafted in Finland. The jewelry has been awarded the Key flag symbol, which is a sign of domesticity and responsibility.

Today, Kalevala jewelry is made in a modern jewelry factory in Konala, Helsinki.

At the center of Kalevala's jewelry manufacturing are the development of the industry and well-being at work, responsibility and respect for the environment.

Who wants to be the most beautiful when you can be untamed?

Kalevala Koru was born to show appreciation to Finnish women. Kalevala continues that mission even today with its message of untamed beauty.

Untamed beauty challenges stereotypes related to femininity, strengthens equality between individuals and builds a chain between generations of strong and self-willed women with sustainable design and compelling stories.

Jewelry takes a stand on the surrounding world and phenomena, strongly opposing not only inequality but also disposable consumption. The jewelry is made with uncompromising quality so that it can withstand time and use. Kalevala jewelry uses 100% recycled gold and 85% recycled silver. The remaining raw materials come from Nordic mines and diamonds from responsible, committed partners.

The Kalevala brand is also exceptionally committed to charity - after all, the company's entire history is based on a group of socially active women who supported those in need with the proceeds from the sale of jewelry as early as the 1930s. Even today, Kalevala regularly cooperates with various organizations and supports the weaker sections of society and those in need of help with both its communication and sales revenue.

Kalevala today

The Kalevala is part of Finnish culture. Jewelry communicates, takes a stand, empowers and tells stories. At the core of Kalevala jewelry manufacturing are quality, durability, practicality and versatility. The jewelry is insightful in terms of design and draws its inspiration from Finland's unique nature as well as social phenomena.

In Kalevala's jewelry collection, you can find women's, men's, and unisex jewelry that are suitable for both young people and those who have seen life a little more. Each piece of jewelry has a unique story and message. The jewelry always comes with a story booklet, where the story of the jewelry is told in both Finnish and English. In addition to the prestigious brand, that story makes the Kalevala jewelry a pleasant and personal gift.

In our Kalevala collection, you can find a wide selection of Kalevala gold, silver and bronze jewelry. In addition to the most famous necklaces, bracelets, earrings and rings, you can also find, for example, brooches and tie pins, anklets, cufflinks, crucifixes and even christening gifts.

DISCOVER THE KALEVALA COLLECTION!

Leave a comment

All comments are moderated before being published.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Free DHL Express Shipping for Orders Over 250€