TAG Heuer

TAG Heuer Watches

You can find TAG Heuer watches in the Laatukoru Helsinki Pohjoisesplanadi 35 store and Laatukoru online store. Today, TAG Heuer is one of the world's most famous quality watch manufacturers. The best-known TAG Heuer watches are the watch models of the Monaco and Carrera product families. Depending on the model, stylish TAG Heuer watches are either classically understated, futuristic or luxuriously impressive.

The Most Popular TAG Heuer Watch Collections

Browse all TAG Heuer watches below or check out the popular collections:
Aquaracer | Carrera | Formula 1

TAG Heuer - The Pioneer of Timekeeping

The history of the Swiss timekeeping icon, TAG Heuer, stretches back to the 1860s, when the then 20-year-old Edouard Heuer founded his watch factory in Saint-Imier, Switzerland. At first, the brand was called Heuer, but in 1985 the Saudi Arabian TAG (Techniques d'avant-garde) bought the Heuer-Leonidas company, and the name also changed to the current one. In 1999, TAG Heuer was taken over by the French LVMH Moët Hennessy Louis Vuitton SA.

TAG Heuer is a respected watch brand, especially among those who are passionate about watches, and it has gained fame during its history with several significant inventions in the world of watches. These included, for example, the Mikrograph, which measures time with an accuracy of one-hundredth of a second, with which TAG Heuer watches functioned as the official timing mechanism of the 1920 Antwerp Olympics, and the Caliber 11 mechanism, released in 1969, with which the market's first and coveted automatic chronograph was born. Later innovations included the award-winning Mikrogirder, which once again reached a new level in timekeeping accuracy.

TAG Heuer is especially known for its motorsport and timekeeping inventions. Today, it also appeals to sports watch lovers outside of motorsport and has also invested in other sports, such as tennis and football. According to its own words, the company's motto "Don't crack under pressure" is not a statement, but rather a state of mind, which also resonates strongly with high-performing individuals and the communities they represent.

Sporty TAG Heuer Watches

TAG Heuer's most popular watch models include the Aquaracer, Carrera and Formula 1, and you can't talk about TAG Heuer without talking about the legendary Monaco model , which has achieved iconic status among motorsports fans and watch enthusiasts.

The TAG Heuer Aquaracer Professional 200 and 300 watches are light and durable diver's watches that offer a potential alternative for those looking for a competent sports watch. The model has a screw-locking pull knob, strong sapphire crystal, two-color luminescence and water resistance ratings of 200 meters or 300 meters, as well as a 12-cornered, rotating bezel, whose wheel-like edge provides grip even when wearing gloves. The Aquaracer models, designed for extreme sports performance, also appeal to those looking for a distinctive watch for office use thanks to their new, better-fitting design and style.

Originally designed as a tribute to the famous and dangerous Carrera Panamericana car race, the TAG Heuer Carrera has been the apple of the brand's eye since 1963. The collection still includes sports watches with three hands and chronograph watches with timekeeping features, the special feature of which is a clear, easy-to-read dial, the idea of ​​which is to retain its legibility even at high speed. In the Carrera series, you can find both men's watches and slightly narrower watches for women. Strongly inspired by motor racing, the brand's Formula 1 watch has also been born. Designed to withstand shocks and speed, the watch has gone through 60 durability tests. It is designed for men and women who enjoy a fast-paced life, but also for professional drivers, which is taken into account with the extension on the wristband. The extension allows the watch to be worn over the racing suit.

A design classic loved by collectors and favored by motorsport fans, TAG Heuer Monaco is undoubtedly one of the most famous and recognizable watch models in the world. It became famous when the American actor Steve McQueen, known as a style icon, used the Monaco 1133B model in the cult film Le Mans. At the time, the Monaco was the only square watch. Over the decades, countless versions of the iconic TAG Heuer Monaco watch have been made, and the legendary 1133B model has also received numerous reinterpretations.

Free Shipping on All TAG Heuer Watches

You can find TAG Heuer watches at Laatukoru's Helsinki office and in our online store. The collection covers a wide selection of women's and men's Aquaracer, Carrera and Formula 1 watches, as well as legendary Monaco models. As an authorized TAG Heuer dealer, we deliver all TAG Heuer watches in original cases and with the manufacturer's international warranty. We also always offer free shipping and free 30-day exchanges and returns on all TAG Heuer watches. Check out the TAG Heuer collection and find your favorite!