Kalevala Novelties - the Beloved Finnish Jewelry Brand Charms with its Novelties

Kalevala is known as one of the most loved and respected jewelry brands in Finland, which maintains its popularity year after year. The high-quality gold, silver and bronze jewelry is manufactured at the company's own factory in Konala, Helsinki, and they are also designed in Finland. Due to its timelessness, durability and domesticity, Kalevala jewelry is often also a delight as a gift, often being passed down from generation to generation. At the same time, the jewelry preserves the meaningful memories of its wearers and the life lived, carrying the stories with them.

This is how Kalevala jewelry began

The story of Kalevala jewelry began already in the 1930s with the idea of ​​writer Elsa Heporanta to erect a monument to a Finnish woman. At that time, funds for erecting the statue began to be collected by an enthusiastic and socially active group of women by making and selling historical jewelry.

The first jewelry was presented in such prestigious company as the tea party of the wife of the president of the Republic, Kyösti Kallio, Kaisa Kallio, in 1937. The jewelry became very popular at that time, although the outbreak of the winter war caused the decision to use the money collected from the sale of the jewelry to help those in need instead of erecting a statue. However, the story of Kalevala jewelry had begun, and charity is still one of the important values ​​of the company.

Kalevala novelties: Circle of Light, Maiden of the North, Kosmos and Alluring

Kalevala, known for its empowering stories and enduring values, annually brings novelties to its selection that captivate with their beauty. This year's Kalevala novelties include Valoisa, Louhetar, Kaaria and Vetovoima.

Kalevala Valoisa

Charming in its grace and delightful in its simplicity, Kalevala Valoisa radiates strength and courage. The shape of the circle represents the circle of friendship, a bright ring of light that encloses joys, sorrows and secrets of hearts. The Valoisa jewelry series reminds us to take time for ourselves and to be our own best friend. The Kalevala Valoisa jewelry collection includes several different pendants, bracelets and rings, as well as four different earrings, which reflect friendship in a beautiful way and remind us of its empowering effect. You can find all Valoisa jewelry in the Kalevala online store among the new items.

Check out Kalevala Valoisa jewelry here

Kalevala Louhetar

Louhetar is a sly maiden from Pohjola, who knows how to use magic to get whoever she wants under her spell. Kalevala Louhetar jewelry was inspired by that ancient magnate, who tried to emphasize her status with large and precious jewelry. In the Iron Age, the buckles of our ancestors' festive costumes were decorated with different ribbon braid compositions, inspired by which Kalevala has succeeded in creating the Louhetar jewelry series, which breathes the decorative beauty of 1000 years ago and modern edginess. Thus, Louhetar jewelry is equally suitable to complement traditional style as well as a more modern look, guaranteed to attract attention from all around.

Discover the Kalevala Louhetar series and other Kalevala novelties here

Kalevala Kaaria

According to Kalevala's own description, the magnificent Kaaria is like a golden arch on the horizon, waving goodbye to the setting sun. The Kalevala Kaaria series describes the eternal continuum of time and life. It is yesterday and tomorrow at the same time, because at the same time as the sun sets somewhere, it rises somewhere else. Kaaria jewelry belongs to the Kalevala Modern jewelry collection. Kalevala Kaaria is attracted precisely by its modern design language, which certainly stands out in its showiness.

Check out Kalevala Kaaria jewelry here

Kalevala Vetovoima

The 2021 Kalevala novelties also include Vetovoima, which attracts attention with its wavy shape, and whose inventive design enables jewelry to be modified. Kalevala Vetovoima jewelry consists of two different parts, and thus they encourage open-minded play, the end result of which emphasizes the unique look of the jewelry and the style of its wearer. There are many possibilities with these jewelry and it is easy to fall in love with their appeal time and time again, as the name of the jewelry series says. You can also find Kalevala Vetovoima jewelry in the selection of Kalevala novelties.

Discover the Kalevala Vetovoima series and other Kalevala novelties here

At Laatukoru you will find a wide selection of Kalevala jewelry

You can check out Kalevala jewelry in all Laatukoru stores and in the online store. As an authorized retailer of Kalevala jewelry, you can find in our selection Kalevala novelties as well as Kalevala's most popular jewelry series, which include, for example, Kuutar , which appeared in the 1940s, and Elämän Roihu , realized in cooperation with Duudsons, which contains jewelry suitable for a Finnish man, which breathes strength and a warrior spirit.

The Kalevala collection consists of three different categories: Kalevala Originals, Kalevala Modern and Art by Kalevala. Each Kalevala jewelry has its own story, and the jewelry also comes with a story booklet where you can read the story of the jewelry in both Finnish and English. You can choose the jewelry by being inspired by its story or according to your style. The domestic and timeless Kalevala jewelry will be a joy for years!

Check out the Kalevala jewelry selection in Laatukoru stores or in the online store here .